Blue is calming. It can be strong or light and friendly. Almost everyone likes some shade of the color blue. A natural color, from the blue of the sky, blue is a universal color. The cool, calming effect of blue makes time pass more quickly. However, too much blue could dampen spirits.
Blue conveys importance and confidence without being somber or sinister, hence the blue power suit of the corporate world and the blue uniforms of police officers. Long considered a corporate color, blue, especially medium and darker blues, is associated with intelligence, stability, unity, and conservatism.
A deep royal blue, indigo conveys richness and perhaps even a touch of superiority. Navy blueis almost black and is a bit warmer than lighter blues. Combine a light and dark blue to convey trust and truthfulness. Although blue is a year-round color, pastel blues, especially along with pinks and pale yellows suggest springtime while deep blue is a colder weather color. Create a conservative but sophisticated look with subtle contrast by combining light and dark shades of blue.
Mix the color of blue with green for a natural, watery palette. Add gray for understated elegance. Light brown, tans, or beige are environmentally friendly color combinations. Throw in a dash of blue to cool down a hot red or orange scheme. Grab attention with the contrast of blue and yellow. Dark blue or navy with white is fresh. Use dark blue with metallic silver accents for an elegantly rich appearance.